Campania sociala realizata de agentia braziliana Ponto de Criacao trage un semnal de alarma asupra efectelor incalzirii globale intr-o maniera foarte creativa. Abordarea spot-ului este noua, insight-ul foarte bun si actiunea putin dramatizata pentru a soca.

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Comments
  1. Alex says:

    Interesanta ideea insa nu cred ca va putea schimba mentalitatea oamenilor.

  2. Valentina Florea says:

    Vad ca oricat de multi ursi polari folosesc in campanii, intotdeauna ating o coarda sensibila.

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