Concept frumos, implementare impecabila

Posted: July 8, 2010 in Social campaigns
Tags: , , , , ,

Unul dintre cele mai bune reclame sociale de la Cannes Lions 2010 este cea creata de Colenso BBDO pentru Alzheimer Noua Zeelanda. Imi place pentru ca au reusit sa creeze un give-away smart care va fi pastrat, folosit si care va readuce in atentie, la fiecare utilizare, problemele cu care se confrunta cei suferinzi de Alzheimer.

Sursa: www.adsoftheworld.com

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