Campania TUI un bun exemplu de utilizare a social media

Posted: May 3, 2011 in Case studies, PR Online
Tags: , , , , ,

Ceea ce imi place la campania “Bad Weather Vacation” dezvoltata pentru TUI este faptul ca implica consumatorul asa cum s-a intamplat si in cazul “Carlsberg, Unbottle Yourself“. Conceptul campaniei TUI nu este la fel de frumos ca cel al berii daneze, dar se potriveste foarte bine cu profilul celui mai mare concern turistic European.

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