Great thinking, AT&T

Posted: May 5, 2011 in Branding, Case studies
Tags: , ,

AT&T a inceput o campanie ambitioasa de rebranding sub sloganul “Rethink Possible”. Scopul este de a muta perceptia in randul consumatorilor de la compania de telecomunicatii la compania de inovare. Noua abordare este insa asemnatoare cu ceea ce compania a comunicat si in trecut difera povestea si sloganul. Brand arhetipul nu s-a schimbat nici el este “the magician”.

Urmariti reclama care promova AT&T in 2006 si schimbati sloganul de sfarsit cu cel actual “Rethink Possible”. Ce ziceti se potriveste?

Mai jos puteti gasi doua din spot-urile noii campanii iar aici intreaga colectie:

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Comments
  1. stefan says:

    imi place noul concept AT&T

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