Thumbs up pentru Save the children

Posted: May 28, 2011 in PR Online, Social campaigns
Tags: , , , ,

Pentru cei care cauta o modalitate originala de promovare in mediul online, “Close The Annotation”, lansat de organizatia neguvernamentala Save the children, este un exemplu foarte bun. Imi place pentru ca a inovat, a implicat receptorul in “actiune” si a generat acel sentiment de vinovatie caracteristic campaniilor sociale. 

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