Mobile Apps: Marketing and Strategy

Posted: July 29, 2011 in Mobile Marketing

Mobile Apps are certainly the future of the Internet, they are regarded as novelties, market differentiators, or convenience tools for their customers. This is why, presently, all businesses can benefit from a mobile strategy, but not all businesses will benefit from the development of a mobile app. It’s not enough to build an app with a great content, to make it a success you need to build a strategy and marketing campaign.  To find out  the basics of mobile strategy and marketing you might want to listen to Joe Hayashi, Palm executives including VP, Directors, and Senior Product Managers recording at  Stanford University.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s