Mobile Marketer: Mobile apps in the U.S. set to explode

Posted: August 6, 2011 in Mobile Marketing

Mobile advertis­ing is becoming to the fastest-growing ad channel due to the proliferation of smartphone devices and tablets. As of December last year, according to CTIA – The Wireless Association, 63.2 million Americans own a smartphone and about 35 percent of them access the mobile Internet from their device.  The rest of the world, especially the Western Europe, registers a similar trend.

World­wide mobile app revenues will experience similar growth, surpassing $35 billion in 2014. Application developers have created more than 500,000 mobile apps in just over three years, and the good news is that those apps are starting to generate more revenue. Borrell Associates estimates that spending for ads deliv­ered via mobile apps in the U.S. will explode from $305 million in 2010 to $685 million in 2011 and more than $8 billion by 2015. Read my post on Appscend blog …


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