Mobile apps could make the difference

Posted: August 25, 2011 in Mobile Marketing

Some of the companies are approaching the new mass communication channel through free-for-all communication channels. This strategy works for companies with small budgets, but long term success is rarely found in a free-for-all approach.

For a successful communication campaign you have to mix all the communication channels, taking in consideration the target, your location and the ROI, you need to have qualitative owned, paid and generated content, in different forms: text, video, audio. The use of the latest tools is very important in raising awareness towards your campaign. Read my post on Appscend blog …

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