Brands should give people symbols

Posted: October 10, 2011 in Branding
Tags: , ,

The approach for succesful camaugn si to live above the company and its products. Don’t think at the company or the products qualities, think about the impact they have in the people lifes. Add value to your brand through a cause, that’s how people will follow you.

If your brand it’s an outlaw, speak for those who think different, the rebels, the misfits, those who see the world differently and give them the oportunity to show others who they are by using your products. Apple did it. MiniOne did it. Tell people WHY you do your products and not What you are doing or How are you doing it.

Give people a symbol so that they can find more easily those who belive what they belive. And what’s more important make them feel they belong.

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