Mobile advertis­ing is becoming to the fastest-growing ad channel due to the proliferation of smartphone devices and tablets. As of December last year, according to CTIA – The Wireless Association, 63.2 million Americans own a smartphone and about 35 percent of them access the mobile Internet from their device.  The rest of the world, especially the Western Europe, registers a similar trend.

World­wide mobile app revenues will experience similar growth, surpassing $35 billion in 2014. Application developers have created more than 500,000 mobile apps in just over three years, and the good news is that those apps are starting to generate more revenue. Borrell Associates estimates that spending for ads deliv­ered via mobile apps in the U.S. will explode from $305 million in 2010 to $685 million in 2011 and more than $8 billion by 2015. Read my post on Appscend blog …

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TVR Info has officially become the first Romanian television that has an iPhone and iPad app! The application, easily built with Appscend, features a 24h live stream of the station’s programs and it can be downloaded for free from the “News” section of the Apple Store. Read my post on Appscend blog …

Mobile Apps are certainly the future of the Internet, they are regarded as novelties, market differentiators, or convenience tools for their customers. This is why, presently, all businesses can benefit from a mobile strategy, but not all businesses will benefit from the development of a mobile app. It’s not enough to build an app with a great content, to make it a success you need to build a strategy and marketing campaign.  To find out  the basics of mobile strategy and marketing you might want to listen to Joe Hayashi, Palm executives including VP, Directors, and Senior Product Managers recording at  Stanford University.

Get set for mobile apps

Posted: July 27, 2011 in Mobile Marketing

Consumers today connect with brands in fundamentally new ways. Now they are relying heavily on digital interactions. This is the place were consumer are making their buying decision, the place where they evaluate a shifting array of options and remain engaged with the brand through social media after a purchase. Read my post on Appscend blog …